Política de Privacidade

Som & Imagem Digital operates this online platform and associated services. We are committed to protecting your privacy and handling your data in an open and transparent manner. This privacy policy explains how we collect, use, disclose, and protect your personal information when you use our site or services, and informs you about your privacy rights.

Data We Collect

When you use our site or services, we may collect various types of information, including:

• Personal Identification Information: This may include your name, physical address, billing address, shipping address, and other similar contact information necessary for providing our services, processing transactions, and delivering products.
• Financial Information: Details related to purchases or rentals, such as payment card details or bank account information, processed securely by third-party payment processors. We do not store your full payment card details.
• Order and Service Information: Details about the products or services you purchase, rent, or inquire about, your order history, rental agreements, and service requests.
• Account Information: If you create an account on our platform, we collect information related to your account, such as username and password (stored securely), preferences, and purchase history.
• Communications Data: Information you provide when you contact us, such as inquiries, feedback, or support requests.
• Usage Data: Information about how you access and use our site, including IP address, browser type, operating system, referral sources, pages viewed, duration of visit, and other technical information collected automatically.
• Cookies and Tracking Technologies: Information collected through cookies and similar technologies about your browsing behavior and device.

How We Collect Data

We collect data in the following ways:

• Direct Interactions: You provide information directly to us when you place an order, rent equipment, create an account, contact customer service, or participate in surveys or promotions.
• Automated Technologies: As you navigate our site, certain information is automatically collected using cookies, server logs, and other similar technologies.
• Third Parties: We may receive information about you from third parties, such as payment processors, fraud prevention services, or analytics providers, consistent with their own privacy policies.

How We Use Your Data

We use your personal information for various purposes, including:

• To Provide and Manage Services: To process your orders, manage rentals, fulfill purchases, deliver products, provide services, and manage your account.
• To Process Transactions: To complete transactions and manage payment processing.
• To Communicate With You: To respond to your inquiries, provide customer support, send important notices about your orders, rentals, or account, and inform you about changes to our services or policies.
• To Improve Our Services: To understand how our site and services are used, analyze trends, develop new products and services, and enhance user experience.
• Marketing and Promotions: To send you promotional communications about our products, services, and offers, where you have consented to receive them or where permitted by law. You can opt-out of marketing communications at any time.
• Fraud Prevention and Security: To detect, prevent, and address fraudulent or illegal activities, and protect the security and integrity of our site and services.
• Legal and Compliance: To comply with legal obligations, respond to legal requests, and enforce our terms and conditions.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract Performance: Processing is necessary to perform a contract with you (e.g., processing your order or rental agreement).
• Legal Obligation: Processing is necessary to comply with a legal obligation (e.g., tax reporting, compliance with regulations).
• Legitimate Interests: Processing is necessary for our legitimate interests, provided your fundamental rights do not override these interests (e.g., improving services, preventing fraud, marketing activities where permitted).
• Consent: We rely on your consent to process your personal data for specific purposes (e.g., sending marketing communications when consent is required). Where processing is based on consent, you have the right to withdraw your consent at any time.

Sharing Your Data

We may share your personal information with third parties in the following circumstances:

• Service Providers: We may share data with trusted third-party service providers who perform functions on our behalf, such as payment processing, order fulfillment, shipping, marketing assistance, data analysis, and IT services. These providers are obligated to protect your data and use it only for the purposes for which they were engaged.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity or successor.
• Legal Requirements: We may disclose your data if required by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Protection of Rights: We may disclose data to protect our rights, property, or safety, or the rights, property, or safety of our users or others.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, as well as applicable legal requirements.

Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal data:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the contact information provided below. We may need to verify your identity before fulfilling your request.

International Data Transfers

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If we transfer your data outside of Brazil or the European Economic Area, we will take steps to ensure that your privacy rights are protected in accordance with applicable law, which may include relying on recognized legal transfer mechanisms.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service and hold certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

Children's Privacy

Our service is not directed to individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from a child under age 18 without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. This policy was last updated in February 2024.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us by mail at:

Som & Imagem Digital

1309 Rua Augusta, Floor 5,

São Paulo, São Paulo,

01305-100
Brazil